Challenge X

Going Deeper and Further

For Challenge X, we retested and tested our most important and newest hypotheses based on acquired insights. In general, we focused on two areas:

1. Whether companies are experiencing difficulties in finding a supplier for custom-made orders (such as time and information-related difficulties).

2. Whether companies see Zuppify as an appropriate solution to the problem, and whether they are willing to pay €100 for a yearly subscription for mature companies or €10 per profile for younger companies.

To test these assumptions, we used a similiar method as last time. Firstly, we modified our portotype to reflect our renewed focus on custom-made suppliers ( https://youtu.be/0c9KNLVNo0E ). Afterwards, we got in touch with potential customers via interviews and surveys (See some of our interview footage here: https://drive.google.com/drive/folders/1s_Dyk2lCX0BNYWdgMzU-MevBODZ95YhY ). In this round, we were able to gain 19 survey responses and 7 interviews. 

Hence, hereby snippets from our presentation to show our hypotheses and testing results:

In addition, we gained new insights for our idea:

1. 89% of our respondents would refer Zuppify to others. This may be a significant distribution channel.
2. Our pay per use model (10 Euro per view) is deemed to be too expensive in comparison to the yearly subscription model (even though younger companies find it too expensive too). 
3. Identified three key features: search filters, information on past suppliers' clients and ratings, and information credibility. 

Equipped with these results, we are ready to face the next challenge: the final presentation.