Thursday, April 23, 2020

Feedback Prototyping


After we have our prototype ready, we decided to gain more insight through interviews and surveys. Due to the current condition, we're so happy that we have gathered 27 respondents for our prototype feedback. However, we still open for more feedback through the survey.  

In the phase of gathering our product prototype feedback, we formulated leap of faith assumptions and hypotheses for our first prototype. The results can be seen from the dashboards below:




Based on the interviews and surveys, the only hypothesis that rejected is the last hypothesis . Other than that, we found that almost all of the respondents agree on the fact that the prototype reflects our UVP (quick and easy search) and they are willing to use the platform to solve their problems on finding suppliers. So, we accepted all the hyphoteses except the last one.

Insights
From the interviews, we found some interesting insight as our pathways for the next development on our business idea:

Features
Respondents did not consider the adverts section a must-have solution. However, they would like to add information about the possibility of custom order in supplier’s profiles. From the interviewees we also got some insights about features that they would like to be added as filtering options related to location, producer/wholesaler, product category. Also, some respondents mentioned they would like to find information about possibility to ask for small orders.

Pricing Methods
Initially we asked if businesses would pay $100 in a yearly subscription to get full access information but it was rejected by 55% of the respondents. This gave as un interesting insight about the relationship age-price. In general, older companies agree on the pricing with little resistance while younger companies are more reluctant. Furthermore, some respondents suggest a pay-per-use option instead of an annual subscription.

What will we do next?

As we gathered all the feedback and advice from our potential customer and expert, we eager to always learn from them and re-adjust our lean canvas model to test further the most important assumption on our solution.




Lean Canvas (#3)



In our new version of lean canvas, we re-adjust three parts (problem, solution, and revenue streams) which we found that most of the respondents tends to face difficulties to find suppliers for custom made products which we do not realize in the previous assumptions. Then, we came up with the new solution to offer a new custom order information in the supplier's profile.  
Furthermore, we think it's essential to further test about the pricing strategy since we found that mature and younger companies have different preferences.We would like to test the subscription based model for the mature companies and pay-per-use for the younger companies. 

So excited to see how our business idea will evolve in the next Challenge X ! 





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